During the first phase of your brand development plan, we will thoroughly investigate your company's objectives and goals for its brand. We'll figure out where you're at in terms of entrepreneurship and branding, as well as which fundamental aspects of your branding development we'll concentrate on.

Phase 2 will be all about answering the deep questions that are often overlooked when building a brand.

Through various exercises, we will help you define:

+Your brand's “why”

+Your brand’s purpose + vision + mission

In the second stage, we'll work together to establish a definitive brand development strategy, vision, and objective statement to serve as your "travelogue" during your entrepreneurial journey. We'll start developing your branding standards for your brand bible to function as your framework.

During Phase 2, we'll walk you through the process of determining your company's legal structure if you haven't already. We will assist you in making the best decision possible based on your unique circumstances.

During Phase 3, we'll give your brand a personality, and a voice, define your target audience and develop your brand's appearance in full. We'll walk you through activities to create your company's personality. Then our brand designer will build several mood boards for you to select from.

Milestone Deliverables: your favorite brand mood board, which will be used to guide your branding process. definitive brand colors, and aesthetics.

During the next two phases, we will roll out your brand design. Our designers will work closely with you to bring the brand identity of your dreams to flourish visually.

We will be fully focused on aesthetics to shine the brightest light on your brand. We will work on solidifying your brand colors, fonts, and textures, and then design your brand logo, social icons, and business card.

Milestone Deliverables: business name, a unique and meaningful brand identity, including your brand bible covering your brand colors, fonts and textures, logo, icons, and business cards.

During Phase 6, we'll lay the groundwork for your company. We'll assist you in finding the finest tools for your business needs, such as invoicing/contracting and selling your services, as well as scheduling and client communication. Then, we'll assist you in setting up and automating these tools so that your firm can operate effectively. We will mainly concentrate on email marketing and newsletter opt-ins to help you save leads and nurture leads until they become customers.

Milestone Deliverables: business email set up, newsletter integration and nurture sequences, scheduling, booking, invoicing set up, and more based on your business needs.

In Phase 7, you should be receiving leads for your business since we've clearly defined it for you. To give you a genuine destination to send and obtain leads, we'll develop a fully functional website for your company. We'll establish the objectives, features required, and purpose of your website. We will first create a coming soon landing page so you may begin collecting email addresses while we build a 4-page website for you behind the scenes.

Milestone Deliverables: A beautiful landing page including a newsletter opt-in and/or booking page.

The closer we get to the launch of your company's brand, the more content for your social media profiles you'll need to generate. If you haven't already, we'll set up your social media accounts and design social media templates for your business while establishing the five content pillars that will steer your content planning. We'll also help you create material for your Instagram, Facebook, LinkedIn, or Pinterest page based on your brand and industry type. We'll also develop a collection of social media captions, and hashtags to go with each piece of original material you will need to post on your social networking platforms.

Milestone Deliverables: social Media Profile set up, Instagram bio, Instagram highlights, content pillars, Instagram posts, and stories.

Over the next two weeks, our ads and marketing strategists will be working on your digital marketing strategies. They will determine the best platforms to advertise your business and they will create a strategy handbook for you so that you can learn how to manage your marketing strategy yourself. We will create a content planner that aligns with your marketing goals to prepare you for your official launch.

Milestone Deliverables: digital marketing strategy, content planner, and handbook.

Our website designer has been working in the background building a website to show off your services throughout this whole process. You get to check it out now! This week, we'll make some adjustments and modifications.

Milestone Deliverables: A beautiful and unique website that showcases your services, captures leads, and sells your services.

During phase 12, we launch your website, announce your launch on social media, and set up your traffic ad campaign to drive traffic to your website. Once our team has handed over everything, we’ll also give you an additional 4 months of project support through our project dashboard to answer any questions you may have. Each month you can elect to add 2 additional graphic design services to help support your ongoing growth.

And there you have it! You have a fully developed brand for your business in 12 weeks!

Milestone Deliverables: A kick-ass legit brand ready to grow and flourish online.